What do fitness brands need to consider to integrate music into their streaming service?
The fitness space has been going through a significant transition since 2018 with the emergence of connected devices targeted at the home exercise market. The...
How you can use User Generated Content in your own music strategy
CEO Con Raso shares his opinion on how User Generated Content (UGC) can be used to impact your business or brand when paired with music.
Music streaming, the conquest of Africa has just started
A very young population, a smartphone rate that is exploding, and an undeniable musical wealth: Africa has never been so courted, even in small French-speaking...
8 reasons to outsource the creation of your music streaming platform
When you decide to create your own music streaming service, you have two options: develop it yourself (internally) or outsource your creation. Each of the two...
How telco companies master music streaming to boost mobile marketing
In today’s digital and tech-focused world, more companies are realising that marketing is no longer about simply placing ads in print magazines or between...
How music streaming creates a “moment of truth” for millennials
In today’s on-demand world where everyone has access to information 24/7 through their smartphones, driving customer engagement means having the ability to quickly...
Why new lower cost streaming services might not move the needle
Streaming radio service Pandora recently announced the launch of a lower-priced interactive streaming platform, the result of its purchase of Rdio last year....
Why white label music streaming apps are becoming commerce platforms
With the announcement of Pandora’s partnership with Ticketfly to enable in-app ticket purchases, it appears that streaming services have started to realise that...
Study on music streaming habits in Indonesia - 2016
With a population of over 250 million, big companies have their eyes set on Indonesia. Statistics show that the total number of mobile phone users for 2017 is...