Many companies may not realise this, but they have the ability to evolve their brand by providing free legal music.

Companies like Uber and Starbucks already connect with their customers by offering free and legal music.

The 2016 Australian Record Industry Association (ARIA) statistics have showed that music streaming services have doubled from $23 million to $46 million, which now gives digital music the main hold of the market share, accounting for 62%. Australia has also seen the revenue for recorded music increase 3.2% globally, according the the International Federation of the Phonographic Industry. This is an impressive climb in supporting artists and the music industry overall. It is no surprise that these 5 companies have used streaming services as part of their brand experience.

Companies like Honda and Dropbox are taking centre stage in their industries by integrating music into their brand engagement model.

By introducing musical elements like playlists and music communities, these companies are gaining Millennial momentum. Music streaming services have logged that “sponsored listening resulted in a 12% lift in brand awareness and a 30% lift in purchase intent for advertisers” (according to Fast Company).

Have you ever caught yourself humming the theme song to a TV show, ad or even just a new song? Plenty of brands have figured this out and are using music in their marketing campaigns for better customer retention solutions.

There are several key elements to successful brand engagement, from simply hiring the right staff, to acting on your worst feedback. The world’s leading business people, entrepreneurs and marketers give advice better than anyone else, so scroll down to see what their tips are when it comes to brand engagement and retaining your customers.

There’s no denying that music has an incredible effect on advertising sales. With 98% of people across the globe reporting that they listen to music, there is a big opportunity for companies to start building a brand with music.

The changing landscape of marketing means that customer engagement has taken a hit leading into the first couple of months in 2016. Also affecting the level of engagement is the rise of the Millennial and what marketers understand in order to connect with them. To  understand what it is you should be doing to enhance your brand, it’s important to first understand why customer engagement dropped this year.

Here are the top 4 reasons that brands are seeing less customer engagement in 2016:

Luxury Swiss watchmaker Raymond Weil once again is using its passion for music as the creative centrepiece of its collaboration with Universal Music Group and the BRIT Awards.

Music has always been an essential ingredient for Raymond Weil, and has been involved within the music industry for over three decades. The Swiss watchmaker is renowned for coining the phrase “Raymond Weil composes its timepieces the way musicians compose their chef d’oeuvres.”

This unique collaboration with UMG will be offering consumers a bespoke digital music streaming service. By aligning the brand so closely to the music industry in every shape and form - from exciting marketing campaigns to music sponsorship, this brand understands how the #PowerOfMusic can drive brand affinity with its consumers.

1Rebel, a new chain of gyms in London, brands itself as the "anti-gym". It is revolutionising London’s fitness and will be looking to extend this successful brand globally. It is a no-contract ‘pay-as-you-train’ boutiques, infamously ditching the typical stereotype gymnasium model.

1Rebel is taking fitness one step ahead of its competitors by using the #PowerOfMusic to differentiate and add value to its services. Music is the focal point at 1Rebel gymnasiums with curated bespoke playlists and even live music to inspire and motivate fitness enthusiasts.

Uber has achieved verb status: You don't call a car, you uber it.

The company is now introducing a new feature to its app called Trip Experiences.

App makers will be granted access to its service to give riders customised music, news and even restaurant reviews.

This new feature will see Uber leveraging music and other entertainment content in a bid to get to know their customers better using app integrations in the mobile space.