Why the future of music streaming will be built around superfans, not just subscribers
For more than a decade, music streaming has been defined by access. Platforms competed on catalogue size, subscriber growth, recommendation algorithms and the...
AI music fraud is already here. The infrastructure to manage it is not.
We have spent years talking about streaming fraud. Inflated plays, bot farms, manipulation at scale. The industry has made progress, even if the problem has not...
The future of music streaming in the superfan era
Insights from Tuned Global, Audiomack and SoundCloud on fan engagement, monetisation and the next phase of the music industry. For more than a decade, the growth...
Music technology in sport and fitness: how licensed music drives engagement and performance
Music is playing an increasingly important role in sport and fitness technology. Platforms are integrating licensed music, streaming infrastructure and data...
Music in gaming, health and niche platforms: opportunities beyond streaming
Music is increasingly being embedded in gaming platforms, health technologies, children’s experiences and niche cultural ecosystems. This article explores how these...
The superfan era: why music streaming is no longer just about plays
The music streaming industry is entering a superfan era where engagement signals such as saves, comments and fan interaction increasingly matter more than passive...
Beyond DSPs: new monetisation models for music streaming
As music streaming matures, new monetisation models are emerging beyond traditional DSP royalties. This article explores how direct-to-fan revenue, gaming...
Fraud, AI and fairness in music streaming: protecting the ecosystem
Artificial streaming manipulation, AI-generated content and evolving licensing models are raising new challenges for the music streaming ecosystem. This article...
How to replace an AI music tagging provider: what to consider and what’s possible
When your platform relies on AI tagging to power search, discovery or sync workflows, replacing a provider is not a minor change. It affects metadata integrity,...