--- title: Music, Technology and Power of Music for Brands | Tuned Global (3) description: Learn more about news in the music industry, music technology, audio streaming and how brands can use music to engage with their customers (3) --- Music cloud insights for streaming, licensing and digital music innovation # Music, technology and the power of music for brands. Explore Tuned Global’s views on digital music trends, streaming technology, licensing, AI, engagement and the role of music across industries. Search [![](https://blog.tunedglobal.com/hubfs/AdobeStock_145652480-1-1.jpeg) ](https://blog.tunedglobal.com/how-music-licensing-works-for-music-streaming-services) [ MUSIC LICENSING & RIGHTS ](https://blog.tunedglobal.com/topic/music-licensing-rights) Featured article ## [ How music licensing works for music streaming services? ](https://blog.tunedglobal.com/how-music-licensing-works-for-music-streaming-services) [ Read article → ](https://blog.tunedglobal.com/how-music-licensing-works-for-music-streaming-services) ## Latest insights [![](https://blog.tunedglobal.com/hubfs/tunedglobal-web3-music-metaverse-1.jpeg) ](https://blog.tunedglobal.com/safely-add-music-into-a-web3-metaverse-nft-project) [ MUSIC LICENSING & RIGHTS ](https://blog.tunedglobal.com/topic/music-licensing-rights) [ Gaming ](https://blog.tunedglobal.com/topic/gaming) ## [ What does it take to layer music into a web3 project? ](https://blog.tunedglobal.com/safely-add-music-into-a-web3-metaverse-nft-project) Layering music into web3 and the metaverse is a complex task with lots of moving parts. Those parts can quickly devolve into technical and legal quicksand. With... Tuned Global [ Read more → ](https://blog.tunedglobal.com/safely-add-music-into-a-web3-metaverse-nft-project) [![](https://blog.tunedglobal.com/hubfs/plern-subway750400-tunedglobal-gmmgrammy-1.jpeg) ](https://blog.tunedglobal.com/plern-streaming-music-thailand-spotify-tuned-global) [ Monetisation ](https://blog.tunedglobal.com/topic/monetisation) [ CASE STUDIES & PARTNERSHIPS ](https://blog.tunedglobal.com/topic/case-studies-partnerships) ## [ Thai music streaming app Plern took on Spotify, Apple Music & YouTube ](https://blog.tunedglobal.com/plern-streaming-music-thailand-spotify-tuned-global) Never heard of Plern? Here’s how an upstart Thai streaming music platform quickly topped 1 million app downloads despite heavy competition from Spotify, Apple... Tuned Global [ Read more → ](https://blog.tunedglobal.com/plern-streaming-music-thailand-spotify-tuned-global) [![](https://blog.tunedglobal.com/hubfs/Spiro_Arkoudis_TunedGlobal_02_apps-1.jpeg) ](https://blog.tunedglobal.com/telcos-streaming-services-bundle-to-mobile-plans-examples) [ USE CASES BY INDUSTRY ](https://blog.tunedglobal.com/topic/use-cases-by-industry) [ Monetisation ](https://blog.tunedglobal.com/topic/monetisation) ## [ How are telcos taking advantage of music streaming to increase ARPU? ](https://blog.tunedglobal.com/telcos-streaming-services-bundle-to-mobile-plans-examples) Music is an effective marketing tool and in 2021, no one knows that better than mobile network operators — telcos. Telcos have been bundling their phone plans with... Tuned Global [ Read more → ](https://blog.tunedglobal.com/telcos-streaming-services-bundle-to-mobile-plans-examples) [![](https://blog.tunedglobal.com/hubfs/Cover%20Pic_JeanLuc.png) ](https://blog.tunedglobal.com/how-enriched-music-metadata-can-boost-the-engagement-of-your-streaming-service) [ User engagement ](https://blog.tunedglobal.com/topic/user-engagement) [ MUSIC STREAMING INFRASTRUCTURE ](https://blog.tunedglobal.com/topic/music-streaming-infrastructure) ## [ How enriched music metadata can boost the engagement of your streaming service? ](https://blog.tunedglobal.com/how-enriched-music-metadata-can-boost-the-engagement-of-your-streaming-service) In this episode of Stream by Stream, Spiro Arkoudis, CRO of Tuned Global demystifies the role of enriched metadata for the music streaming industry with Jean-Luc... Tuned Global [ Read more → ](https://blog.tunedglobal.com/how-enriched-music-metadata-can-boost-the-engagement-of-your-streaming-service) [![](https://blog.tunedglobal.com/hubfs/AdobeStock_212364596-1-1.jpeg) ](https://blog.tunedglobal.com/3-ways-drones-are-used-to-enhance-music-events-experiences) [ User engagement ](https://blog.tunedglobal.com/topic/user-engagement) [ MUSIC INDUSTRY TRENDS & INSIGHTS ](https://blog.tunedglobal.com/topic/music-industry-trends-insights) ## [ 3 ways drones are used to enhance music event experiences ](https://blog.tunedglobal.com/3-ways-drones-are-used-to-enhance-music-events-experiences) The drone industry has grown exponentially in the past few months, with the market size projected to be $63.6 billion in the next four years. This growth is... Tuned Global [ Read more → ](https://blog.tunedglobal.com/3-ways-drones-are-used-to-enhance-music-events-experiences) [![](https://blog.tunedglobal.com/hubfs/pexels-andrea-piacquadio-3752835-1-1.jpeg) ](https://blog.tunedglobal.com/the-challenges-and-opportunities-for-music-streaming-in-emerging-markets) [ MUSIC INDUSTRY TRENDS & INSIGHTS ](https://blog.tunedglobal.com/topic/music-industry-trends-insights) [ Music intelligence ](https://blog.tunedglobal.com/topic/music-intelligence) ## [ The challenges & opportunities for music streaming in emerging markets ](https://blog.tunedglobal.com/the-challenges-and-opportunities-for-music-streaming-in-emerging-markets) The commercial potential of music streaming is steadily rising worldwide. In 2020 alone, the IFPI announced that music streaming generated US$13.4 billion; that’s... Tuned Global [ Read more → ](https://blog.tunedglobal.com/the-challenges-and-opportunities-for-music-streaming-in-emerging-markets) [![](https://blog.tunedglobal.com/hubfs/Cover%20Pic_Hazel.jpg) ](https://blog.tunedglobal.com/ai-help-personalisation-and-user-engagement-for-a-streaming-service) [ User engagement ](https://blog.tunedglobal.com/topic/user-engagement) [ MUSIC STREAMING INFRASTRUCTURE ](https://blog.tunedglobal.com/topic/music-streaming-infrastructure) ## [ How does AI help personalisation & user engagement for streaming services? ](https://blog.tunedglobal.com/ai-help-personalisation-and-user-engagement-for-a-streaming-service) In this episode of Stream by Stream, Spiro Arkoudis, CRO of Tuned Global talks to Hazel Savage, the CEO and co-founder of Musiio about AI in music. What is... Tuned Global [ Read more → ](https://blog.tunedglobal.com/ai-help-personalisation-and-user-engagement-for-a-streaming-service) [![](https://blog.tunedglobal.com/hubfs/520x320-blog-music-streaming-chile-portal-disc.jpeg) ](https://blog.tunedglobal.com/chile-is-one-of-latin-america-most-vibrant-digital-music-industries) [ MUSIC INDUSTRY TRENDS & INSIGHTS ](https://blog.tunedglobal.com/topic/music-industry-trends-insights) [ Music intelligence ](https://blog.tunedglobal.com/topic/music-intelligence) ## [ Why Chile is one of Latin America’s most vibrant digital music industries? ](https://blog.tunedglobal.com/chile-is-one-of-latin-america-most-vibrant-digital-music-industries) Musically recently published this report about the Chilean music market. Chile’s recorded music Market gained its 11th straight year of growth in 2020, according to... Tuned Global [ Read more → ](https://blog.tunedglobal.com/chile-is-one-of-latin-america-most-vibrant-digital-music-industries) [![](https://blog.tunedglobal.com/hubfs/niche-music-streaming-services-tuned_global_Con_raso-2.jpg) ](https://blog.tunedglobal.com/the-power-of-niche-music-streaming-services-by-con-raso-ceo-tuned-global) [ User engagement ](https://blog.tunedglobal.com/topic/user-engagement) [ Monetisation ](https://blog.tunedglobal.com/topic/monetisation) ## [ The Power of Niche Music Streaming: Everything for Someone vs Everyone ](https://blog.tunedglobal.com/the-power-of-niche-music-streaming-services-by-con-raso-ceo-tuned-global) It's no secret, pandemic or no pandemic, streaming is the predominant form of music consumption today. No doubt, the Western music streaming world is dominated by... Tuned Global [ Read more → ](https://blog.tunedglobal.com/the-power-of-niche-music-streaming-services-by-con-raso-ceo-tuned-global) Stay in the loop ## Get music, technology and streaming insights in your inbox. Subscribe to the #PowerOfMusic blog for insights on music streaming, licensing, user engagement, AI, monetisation and digital music innovation. ### Subscribe to the #PowerOfMusic blog