How industry players can collaborate to offer music streaming services
There has been a major shift in how brands, labels and technology providers are engaging and communicating with consumers due to the digital revolution. What is...
How wearable tech boosts customer engagement
Today, creators of mobile technology are catering to the market’s need for better quality of life. They are seeing the importance of finding ways to connect digital...
How music streaming creates a unique digital brand experience
In today’s mobile arena, it’s crucial for customers to connect with your brand. Through business intelligence tools, brands can gather important data (such as...
Which music streaming solution fits your brand experience strategy?
With the list of music streaming services growing by the minute, it’s hard to see which one is more effective for customer acquisition, retention and brand user...
Why music and exercise go well to improve customer engagement
When you play music during exercise, it’s most probably upbeat in lyrics and tempo. The psychology behind this is relatively straightforward. Music lights up areas...
Why digital music provides the best brand experience
When it comes to the best brand experience, a few companies stand out from the crowd. These companies maintain several elements to engage and interact with their...
How brands offer free & legal music to boost customer engagement
Many companies may not realise this, but they have the ability to evolve their brand by providing free legal music. Companies like Uber and Starbucks already...
5 Brands who stream music for better brand experience
The 2016 Australian Record Industry Association (ARIA) statistics have showed that music streaming services have doubled from $23 million to $46 million, which now...
Turn up your music volume for louder brand engagement
Companies like Honda and Dropbox are taking centre stage in their industries by integrating music into their brand engagement model. By introducing musical elements...