There are several key elements to successful brand engagement, from simply hiring the right staff, to acting on your worst feedback. The world’s leading business people, entrepreneurs and marketers give advice better than anyone else, so scroll down to see what their tips are when it comes to brand engagement and retaining your customers.
Be real, genuine & honest
“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” Philip Kotler, Marketing Author
“Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it’s not what you say or what you do, but how you make people feel that matters the most.” Tony Hsieh, Zappos CEO
Find out more about your customer
"Nowadays, music is a mobile first experience and compared to other devices, smartphones can garner new valuable user’s data via their apps, social media and location-based services. We could discover that a customer spends most of their time in the city, and until that time we had targeted them with offers mostly in their home suburb." Con Raso, Tuned Global Managing Director
“The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.” Thomas J. Watson, Author an CEO of International Business Machines
Hope for negative feedback
"Your most unhappy customers are your greatest source of learning."
Bill Gates, Microsoft
“Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.” Zig Ziglar, Motivational Speaker
Beat your competitors
"Make your product easier to buy than your competition, or you will find your customers buying from them, not you." Mark Cuban, Dallas Mavericks
“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” Doug Warner, J.P. Morgan & Co Inc Chairman
Give value for brand engagement
“There are no traffic jams along the extra mile.” Roger Staubach, Dallas Cowboys
“It is so much easier to be nice, to be respectful, to put yourself in your customers' shoes and try to understand how you might help them before they ask for help, than it is to try to mend a broken customer relationship.” Mark Cuban, Dallas Mavericks
Promise and deliver
"Customers don't expect you to be perfect. They do expect you to fix things when they go wrong." Donald Porter, British Airways
"Making promises and keeping them is a great way to build a brand.” Seth Godin, Entrepreneur
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Follow @TunedGlobalExceed expectations & retain customers
"Do what you do so well that they will want to see it again and bring their friends." Walt Disney, The Walt Disney Company
“Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.” Steve Jobs, Apple
Hire the right employees
“When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.” Howard Schultz, Starbucks Coffee
“You don't need a big close, as many sales reps believe. You risk losing your customer when you save all the good stuff for the end. Keep the customer actively involved throughout your presentation, and watch your results improve.” Harvey Mackay, Author and Entrepreneur
Use these quotes to build brand engagement and strengthen your relationship with your customer and see how these professionals have managed to maintain customer retention throughout history.
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Use our interactive tool to measure if your brand engagement is effective. Get the link to the tool below.
