Retain customers with the help of these brand engagement quotes
There are several key elements to successful brand engagement, from simply hiring the right staff, to acting on your worst feedback. The world’s leading business...
Connect with customers by building your brand through music
There’s no denying that music has an incredible effect on advertising sales. With 98% of people across the globe reporting that they listen to music, there is a big...
Why customer engagement with brands is down in 2016
The changing landscape of marketing means that customer engagement has taken a hit leading into the first couple of months in 2016. Also affecting the level of...
Raymond Weil celebrates 40 years with a music streaming service
Luxury Swiss watchmaker Raymond Weil once again is using its passion for music as the creative centrepiece of its collaboration with Universal Music Group and the...
1Rebel uses the #PowerOfMusic to boost customer engagement
1Rebel, a new chain of gyms in London, brands itself as the "anti-gym". It is revolutionising London’s fitness and will be looking to extend this successful brand...
Uber uses music and other content to gather customer data
Uber has achieved verb status: You don't call a car, you uber it. The company is now introducing a new feature to its app called Trip Experiences. App makers will...
Joy of Jazz festival brings music experiences to life
The Joy of Jazz Festival is one of the biggest music festivals held in Johannesburg each September, where music fans are treated to a stellar line-up of some of the...
American Eagle drives mcommerce sales with in-app music streaming
The trend of employing a music streaming service is fast becoming the latest marketing tool that retail stores are using to stand out in the crowded mobile commerce...
Hunter engages millennials through music sponsorship
British heritage fashion brand Hunter is on a global mission to expand and integrate music into its marketing strategy in a bid to engage with festival-goers....