Brands need to consider digital music as a key part of their content marketing strategies, in order to deeply connect with their customers and build loyal relationships by offering positive experiences through music.

Today’s marketers are astutely aware of the vast changes in digital music consumption with 67% of music consumers now listening to music online according to the 2014 Nielsen Music Report.

While Edison’s ‘Share of Ear’ study said that people spend an average of four hours and five minutes each day consuming audio, meaning music is their top form of entertainment.

It goes without saying that an effective way into a consumers heart is through their ears!! And Gwen Stefani and MasterCard are doing just that with their new collaboration, they've joined forces in an interactive and engaging marketing campaign in the next series of "Priceless Surprises".

The credit card company, have been enlisting the help of popular singers such as Justin Timberlake in previous ad campaigns to their current muse, Grammy award winner Gwen Stefani. The concept is simple, the consumer needs to use their MasterCard with the Apple Pay function in order to be "surprised" with prizes such as concert tickets, to golf experiences, to meeting the Rock Goddess herself! With digital marketing being at the core of this very flashy ad, #PricelessSurprises is the campaign's hashtag which is being used to drive social media engagement for this fun and rewarding marketing strategy.