Power shift to Olympics fans boosts brand building

With an estimated worldwide audience of 3.6 billion according to Global Web Index, the 31st Olympiad kicked off with a dazzling opening ceremony in Rio at the weekend. These Olympic Games are expected to be the most watched ever and for this very reason, brands (official sponsors and otherwise) are on the lookout for opportunities to be associated with the biggest sporting event in the world and to capture the attention of Olympic fans as a means to drive business impact.

The Australian Olympic team has gotten off to a great start with two gold medals for men and women in swimming, another gold medal in women’s trap shooting and a the first Olympic media was a surprise bronze in men’s archery. The team’s hashtag #OneTeam has been trending all weekend as the first medals have been won.

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How music streaming creates a unique digital brand experience

In today’s mobile arena, it’s crucial for customers to connect with your brand. Through business intelligence tools, brands can gather important data (such as location, gender, and music preferences) every time a user listens to their favourite music. By utilising this data, brands can create buyer personas that will enable them to reach out and figuratively grab consumers on a personal level.

As marketing becomes even more competitive and sophisticated, it’s crucial for brands to find innovative ways to connect to existing customers while engaging new ones. This entails providing a personalised experience that customers can relate to on an emotional level — and music can provide that experience. The universal language of music can be used to reach customers across the globe; when used in a mobile context, music can convert mobile experience to an effective customer engagement strategy for brands.

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How technology amplifies music experiences in festivals

Music festivals are huge events in the cultural calendar and they have now extended their reach globally by attracting a much wider audience of non-festival goers, who will tune into social media because of the “halo effect” that influential celebrities bring to these events. It’s the clothes they’re wearing, how they’ve done their hair and who they are with, that people are also interested in. No doubt, fashionable celebrities coupled with exciting performance line-ups have turned festivals into a massive social media phenomenon.

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Fashion retailers use music and customer data to boost brand loyalty

With advancements seen in mobile technology, customers are now more powerful than ever. Mobile allows consumers to be always connected, and with that comes the ability to find information instantaneously. As a result, they want to be in control of their own experience. This power shift to consumers has disrupted traditional marketing models to find ways to connect with consumers by giving them what they want, when and where they want it. One company that is doing that is True Religion.

This new initiative by True Religion aims to improve brand loyalty by outfitting their retail store employees with the Apple Watch, including integration with iBeacons to give their customers a more personalised and pleasurable shopping experience.

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How music can boost customer loyalty in the fashion-minded buyer

In the past year, we’ve started to see many fashion and accessories brands making their first foray into the world of music streaming. They’re taking the lead from the consumer technology, car and luxury brands that have already used music to deeply engage with their customers on an emotional level, in order to build brand advocacy and customer loyalty in order to increase sales.

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How telco companies master music streaming to boost mobile marketing

In today’s digital and tech-focused world, more and more companies are realizing that marketing is no longer about simply placing ads in print magazines or between television episodes. Instead, businesses have discovered the promotional power of an age-old art form: music. And they have begun to incorporate entertainment as an important piece of their mobile marketing efforts.

Companies have approached using music for marketing in a variety of ways. Some have collaborated with famous artists (such as Verizon, which paired up with superstar Jamie Foxx to create and release exclusive tracks and videos), while others have sponsored live events and festivals (such as T-Mobile, which sponsored Coachella) in order to capture their target audience.

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Brand engagement succeeds with music festivals

Marketers have been facing a shift in the way they create their brand engagement models when it comes to Millennials. What once worked for the older generations no longer has the same effect with Millennials. Music festivals for example have quickly taken over as the best way to reach out to Millennials, with companies like Reb Bull, Mercedes-Benz and MasterCard leading the way in music event sponsorship. Millennials prefer to build memories by attending live events. But what are the hard numbers to support this?

Well let’s take a look …

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Which music streaming solution fits your brand experience strategy?

With the list of music streaming services growing by the minute, it’s hard to see which one is more effective for customer acquisition, retention and brand user experience. Each is unique and offers different variations of music streaming services, costs, music catalog and social elements. Depending on what your company offers and is looking to provide, it’s important to understand what the main differences are and how it will impact your brand experience strategy. According to Digital Music news, “a minority (47%) of 16-34s reported listening to fewer than 3 hours a day, with most self-reporting between 3-6 hours daily.” With this in mind, it’s now time to figure out which of the music streaming services are better suited to your brand.

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Top 5 mobile marketing tips for effective customer engagement

Effective customer engagement is driven by five key strategies, which can easily be applied to mobile marketing. When you combine the two, you get a potent mix of loyal customers and a strong brand. Summed up perfectly by Brian Solis, Principle Analyst at research company, Altimeter Group; “Every consumer, practically, has a mobile phone. Many of them are on social media. Everyone is using apps and has access to the Internet. We live in a real-time world that is quickly evolving into an on-demand economy".

So let’s take a look  at the five most effective customer engagement strategies for mobile marketing and the companies that are already using them and seeing the benefits:

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How to master mobile marketing for customer engagement

If you’re not actively thinking about mobile customer engagement for your brand, chances are you probably won’t be reaching the entire target audience that you’d hoped for. In fact, your company strategy may be looking as outdated as one of those 90’s Internet ads …

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