How social music engagement enhances online customer retention

Making shareable content is more important than ever before.

The most shared video on social media has over 16 million Facebook shares, 6.3K LinkedIn shares, 317.3K tweets, 1.9K pins on Pinterest and 1.6 million Google + shares. What makes it more interesting is that it’s a music video, not a funny cat clip as many would have guessed.  

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How Coke improved customer retention & engagement with music

Coca Cola have long been a leading company in selling feelings and experiences, rather than just selling beverages. Their marketing strategy has been strongly tied to music and customer engagement, which has carried the company through two world wars, a depression, a global financial crisis and even an elevation in health awareness. As an international giant, they have a lot to teach the rest of us.

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Use the best customer retention technique to engage with employees

There are plenty of customer retention techniques you can apply to help your employees engage more with your brand. But many are time consuming to put into place, monitor and, quite frankly, a bit expensive. But there is one thing that you can do immediately to change the way your employees behave while they are at work. Turn up the music!

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Customer retention insights: what turns consumers on or off brands?

Customer retention and engagement is easier than ever now that marketers know what turns customers on and off brands. Outlined below are companies that are nailing their brand strategy with simple marketing techniques. To help you work out what you can do to turn your customers onto your brand, learn from winning methods and heed the warning from companies who have chosen losing methods.

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Customer retention: make 15min feel like 5

Someone once famously said “time flies when you’re having fun”, and this couldn’t be truer than when music is used to make a dull task fun.

But what does that mean for a company attempting to improve customer retention and engagement?  When you’re selling something that isn’t considered to be a “fun” product or service, it can be hard to see how you can make it fun in order to retain customers.

One extreme example of this is Ironman competitions, where music is prohibited from use by any competitor who does not want to face disqualification.

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Improve your brand building strategy by speaking to consumers needs

There are 4 ways that a company’s brand building strategy caters to customers’ needs using emotional triggers – without making it seem like a marketing trick. What your customer needs may not be readily apparent to them, but by learning about using emotional triggers; your brand building strategy has a better chance at retaining the customers you gain.

The team at has created this comprehensive infographic to break down how to address 4 of the senses to establish a connection with your brand and improve your brand building strategy.

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4 Best music genres for brand building & audience engagement

Time Magazine took to Twitter in December 2014 to work out which genres were the most talked about in the lead up to the Grammys. Thanks to this information, you can easily apply it to your company’s brand building strategy and see the difference it makes.

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3 Success stories of marketing music for effective brand engagement

Using music in marketing to promote a brand isn’t a new concept, but when it’s teamed with UGC (User-Generated Content), it creates a dangerously intoxicating brand cocktail. Take a look at these three brands that successfully incorporated music and UGC to create un-stoppable branding.

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Is your brand building strategy as catchy as this song?

Use our quiz to find out if your brand is as catchy as this song:

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