The 2016 Australian Record Industry Association (ARIA) statistics have showed that music streaming services have doubled from $23 million to $46 million, which now gives digital music the main hold of the market share, accounting for 62%. Australia has also seen the revenue for recorded music increase 3.2% globally, according the the International Federation of the Phonographic Industry. This is an impressive climb in supporting artists and the music industry overall. It is no surprise that these 5 companies have used streaming services as part of their brand experience.

Companies like Honda and Dropbox are taking centre stage in their industries by integrating music into their brand engagement model.

By introducing musical elements like playlists and music communities, these companies are gaining Millennial momentum. Music streaming services have logged that “sponsored listening resulted in a 12% lift in brand awareness and a 30% lift in purchase intent for advertisers” (according to Fast Company).

Have you ever caught yourself humming the theme song to a TV show, ad or even just a new song? Plenty of brands have figured this out and are using music in their marketing campaigns for better customer retention solutions.