Luxury Swiss watchmaker Raymond Weil once again is using its passion for music as the creative centrepiece of its collaboration with Universal Music Group and the BRIT Awards.
Music has always been an essential ingredient for Raymond Weil, and has been involved within the music industry for over three decades. The Swiss watchmaker is renowned for coining the phrase “Raymond Weil composes its timepieces the way musicians compose their chef d’oeuvres.”
This unique collaboration with UMG will be offering consumers a bespoke digital music streaming service. By aligning the brand so closely to the music industry in every shape and form - from exciting marketing campaigns to music sponsorship, this brand understands how the #PowerOfMusic can drive brand affinity with its consumers.