In our blog, we are often speaking about the #PowerOfMusic for brandsand how music can lead to an emotional connection with their audience. Today, at Tuned Global, we wanted to explore a bit more how, in real life,music can have a strong impact on our emotions and the way we feel in our everyday life.
The Coca-Cola Company – owned Sprite announced a new marketing campaign called “Obey Your Verse“. Cans of the lemon and lime flavoured soft drink has featured rap lyrics by Drake, Nas, Rakim and Notorious B.I.G. This new campaign is a throwback to a successful 1994 campaign Sprite had launched called “Obey Your Thirst” which featured the following artists A Tribe Called Quest, KRS-One, C.L. Smooth, Missy Elliott, Common,Fat Joe and more.
“Sprite recognized and respected the power of hip-hop early, and it became a part of the brand’s essence decades ago,” said Kimberly Paige, Vice President, Sprite Brands and Flavours, Coca-Cola North America. “By honouring and recognising great lyricism from some of the genre’s biggest icons on our product packaging, we’re demonstrating how Sprite continues to support hip-hop artists that remain true to themselves.”
In June, Hillary Clinton released a specially curated playlist on Spotify,hoping to endear herself to younger audiences. Music on her playlist includes several girl power anthems such as Katy Perry‘s ‘Roar’ and Ariana Grande‘s ‘Break Free’, but it also features diverse songs to rev you up before a rally such as Gym Class Heroes‘ ‘The Fighter.’
And even more recent, with the United States Women winning the World Cup in soccer, Hillary celebrated by curating a playlist specifically for the historic win. Her list was filled with victory-themed songs such as Queen‘s We Are The Champion’s and Journey‘s Don’t Stop Believin’.