Uber has achieved verb status: You don't call a car, you uber it.
The company is now introducing a new feature to its app called Trip Experiences.
App makers will be granted access to its service to give riders customised music, news and even restaurant reviews.
This new feature will see Uber leveraging music and other entertainment content in a bid to get to know their customers better using app integrations in the mobile space.
We create a brand experience customers love with the #PowerOfMusic.
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