In an engaging music marketing campaign held in the streets of Hong Kong, Sony gave music fans a curated listening experience with its first music minivan. The experiential campaign titled “h.ear Music Express” gave fans some live performances from local talents Phil Lam, Lil’ Ashes, Mischa and more.
Also in a bid to cut down on the noise and make it all about the music, Sony launched its first “silent party” to promote its new range of high tech devices designed to deliver high-res audio in style with two headphones as well as a new Walkman.