The lingerie fashion house Victoria's Secret uses a musical fashion spectacular in order to promote and market its goods in high-profile settings. The element of music is added to the show to enhance the product and give the consumer a feel good vibe with its musical/fashion extravaganza. The runway event which is predominately filmed in the US brought its show this year to fashion capital London, and is aired each year before christmas.
Using music with prominent stars such as Taylor Swift and Ed Sheeran, the show has propelled the brand into mega success off the catwalk financially is paying some serious dividends to the lingerie house. Victoria's Secret marketing campaign has been an evolving and very clever one, which makes them the number 1 runway fashion show to view each year, people are excited to see who is performing and what wings the Angel's will be fluttering.