HP launches streaming service to engage millennials into buying laptops
Hewlett-Packard is launching HP Lounge, a music streaming service which will be available for free to consumers who purchase a brand new HP Computer. In a marketing...
Napster ignited the music industry revolution 15 years ago
15 years ago, Lars Ulrich of Metallica become the most hated man in the music industry for taking away Napster. This P2P music service, created in 1999 by Shawn...
Music has the power to awaken senses and to evoke emotions
In our blog, we are often speaking about the #PowerOfMusic for brands and how music can lead to an emotional connection with their audience. Today, at Tuned Global,...
The music app that only plays on the Williamsburg Bridge NYC
The Brooklyn record label, UNO NYC, released on Wednesday 15th of July a music app that only works on the Williamsburg Bridge. It tailors a new 2 track playlist...
Brands are missing the opportunity to create brand loyalty by offering consumers digital music experiences
Brands need to consider digital music as a key part of their content marketing strategies, in order to deeply connect with their customers and build loyal...
How Tech, Music & Marketing all form part of MasterCard & Gwen Stefani's Integrated Campaign
It goes without saying that an effective way into a consumers heart is through their ears!! And Gwen Stefani and MasterCard are doing just that with their new...