Will.i.am's new smartcuff Puls is a new way to communicate

Will.i.am, the frontman for the Black Eyed Peas, has spent two and a half years and his own money to create i.am+. The main product being a wearable wristband called PULS (pronounced 'pulse') that holds a music player, fitness tracking, GPS, pedometer, and popular social apps like Facebook and Twitter. It can also email, call and text, sans phone. Puls looks like a watch but it’s more. It brings together fashion, technology and music to create a new way to communicate.

Are wearables a new channel opportunity for brands? Does the celebrity cachet stand a better chance with Puls than its competitor's?
Read More

The Streaming effect...

Streaming is simply amazing... and it just keeps getting bigger and better as we move towards a millennium that gives us increased access to networks and further advances being made by technology.

Today, media can be streamed either live or on demand. Lets define Streaming...

"Streaming media is multimedia that is constantly received by and presented to an end-user while being delivered by a provider."

There are so many different topics and mediums that you can stream from as I will give you a few examples in this article.

Read More

Follow blog

Is your brand engagement effective_Measure it here_Get your free interactive tool

Follow us