NEWS

Sonsy launches Mongolia’s first world-class music streaming platform, powered by Tuned Global. Created to spotlight Mongolian artists and fans, Sonsy blends deep cultural roots with cutting-edge streaming technology, offering CD-quality sound, offline listening, and flexible subscription tiers. More than just music, it opens fresh discovery and revenue channels for local creators, while ensuring listeners enjoy a premium, reliable service. Discover how Tuned Global and Mongol Content are shaping the future of Mongolia’s digital music scene and setting new standards for locally driven streaming innovation.

Mongolia is a small but mighty market, punching above its weight when it comes to music and fandom. Sonsy, the latest evolution in digital music in the country, is moving Mongolian digital culture forward. The goal: create a music service to rival global giants that’s custom-built to support Mongolian artists and music lovers. To do this, they turned to Tuned Global for best-in-class, turn-key music services.

A platform built for Mongolian artists and fans

Unlike international platforms and services, Sonsy is designed to strengthen the Mongolian music scene, supporting both emerging and established artists. Launched by Mongolmusic (the music distribution arm of Mongol Content LLC), Sonsy creates a new discovery channel for local fans and a new revenue channel for local artists. Along with royalties calculated per listen, Sonsy offers artists meaningful collaborations and promotional support to help them reach wider audiences in Mongolia and around the world. Sonsy also offers international-grade listening experiences, including CD-quality sound, gold-standard security and reliability, unlimited listening for subscribers, a freemium model with several subscription tiers (Individual, Duo and Family), and offline mode. 

The rise of Sonsy and Mongolia’s music culture

To build Sonsy, Mongol Content LLC  — Mongolia’s first content aggregator and a leading force in the country’s digital media and entertainment industry— used Tuned Global’s white-label streaming apps, a first for the Mongolian market. The partnership provided a highly efficient way to translate Mongol Content’s decades of regional expertise in media, music, and IP rights into a music service tailored to local tastes, needs, and listening habits. 

Unenbat Baatar, CEO of Mongolcontent, says, “Launching Sonsy marks a major milestone for Mongolia’s digital music industry. Backed by our 20 years of experience in the Mongolian market and long-standing support for local artists, Sonsy combines cultural heritage with cutting-edge technology. By partnering with Tuned Global, we gain from international expertise, and reliable streaming solutions enabling us to deliver a world-class experience while creating new opportunities for Mongolian talent to reach wider audiences.”

"We’re excited to partner with Sonsy to support the growth of Mongolia’s music industry,” explains Con Raso, Tuned Global’s Managing Director. “By combining our global streaming expertise with Sonsy’s local vision, we are delivering a world-class music experience that connects audiences with the artists they love. This partnership demonstrates how data and AI can enrich individuals' music journeys and unlock new opportunities for local creators."

Part of the growing global movement

Mongolia is the latest market to benefit from a locally focused music streaming app powered by Tuned Global. Around the world, Tuned Global has helped local tastemakers and innovators create new music experiences, from Greenland to Ethiopia to Thailand, everywhere where listeners crave closer connections to the sounds of their communities. Sonsy now joins that roster, built on the same technology and systems trusted by major labels and used by global brands including Samsung, Gabb Music, and Lululemon.

Thanks to this solid, tested tech foundation, Sonsy will run perfectly on any device and will offer Mongolian listeners personalised content recommendations via Tuned Global’s new TunedIQ technology.

Get in touch to learn more about Tuned Global's white-label music streaming apps to launch your music streaming service quickly.