21 Feb, 2023

Lululemon Studio chose Tuned Global to add music to Mirror's online fitness workouts

We are thrilled to reveal our partnership with Lululemon Studio! This collaboration opens up a world of possibilities for video fitness classes integrated with commercial music. Using the unique Tuned Global’s playlisting tool for fitness brands, Lululemon Studio's instructors can now quickly and efficiently tailor their playlists from a licensed music catalogue to match the exact intensity and experience they want to create for each on-demand video or live workout.


Last year, following their acquisition of the connected fitness device Mirror, Lululemon launched Lululemon Studio. With a weekly growing catalogue of over 10,000 classes, they deliver in-person and virtual workouts to their customers, accessible through their app or smart gym mirror. To make sure they could add the perfect soundtracks to their fitness classes, they needed a reliable music management solution, and that’s where Tuned Global stepped in.

Tuned Global provided Lululemon Studio with their B2B white-label playlist app for fitness companies, enabling their instructors to curate playlists quickly and hassle-free. Fully branded to match their brand, the closed environment playlisting tool also removes the risk of using a music track that’s not licensed. They also benefit from Tuned Global’s direct integration with the music rights administration platform, Music Reports®, to facilitate music publisher clearances and royalties. 
In addition, Lululemon Studio uses Tuned Global's API to report on usage streams to the relevant rights holders to comply with their record label's agreement and calculate their royalties.


With an enhanced "power search" function in the app that allows them to filter songs by criteria such as BPM, key, genre and themes, creating the perfect playlist is faster than ever! Whether it is a Ballet, Boxing, Pilates, Dance Cardio or Yoga class, Lululemon Studio's instructors can now tailor their playlists to match the exact intensity and experience they want to create for each workout. They can then easily export the new playlist to sync it with their recorded workout video or stream it from the app if they run a live session.

Con Raso Managing Director at Tuned Global“We are proud to be powering music for one of the world's most innovative and forward-thinking companies in fitness. We created that solution during the pandemic with the growing demand from fitness companies who needed guidance regarding music in digital workouts. Our mission is to make it easier than ever for instructors to create engaging content with no legal risk for the brands. We can’t wait to help more fitness and wellness companies provide the perfect soundtracks to their video fitness workouts!" said Con Raso, Managing Director at Tuned Global.

This fantastic collaboration is sure to create a whole new world of opportunities for music-based video fitness classes.

Contact us if you want to use Tuned Global’s playlisting tool for your own fitness classes and add music to your online workouts.


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