At this year’s Music Tectonics conference, Tuned Global’s Chief Revenue Officer, Spiro Arkoudis, joined industry experts from Epic Games and Riot Games in a dynamic discussion about the convergence of music and gaming. Moderated by Vickie Nauman of Crossborder Works, the panel explored how these two creative industries increasingly intertwine, impacting music discovery, player engagement, and brand partnerships. Below, we share the key takeaways from this thought-provoking session, now available to watch in full.
The panellists emphasised the immense potential of gaming as a platform for music discovery, reaching audiences in immersive and engaging ways. Emily Levy from Epic Games spoke about how games are introducing audiences to new music in an organic setting, while Riot Games’ Danny Silverman highlighted the success of original music content, such as League of Legends soundtracks, which not only engage players but have gained traction as standalone music experiences. These examples demonstrate how gaming can broaden exposure for artists and genres, creating fresh opportunities within the music industry.
The panel delved into the unique role that music plays in enriching the gaming experience, with Spiro Arkoudis discussing Tuned Global’s work in bringing the technical aspect of licensed music to game environments. By adding familiar and curated music to games, Tuned Global has helped players engage on a deeper emotional level, making gameplay more memorable.
The panellists agreed that thoughtful music integration elevates the entire gaming experience, creating atmospheres that resonate with players and help games stand out in a crowded market.
As the gaming and music worlds intersect, so do the complexities of licensing and partnership agreements. The panellists discussed the need for flexible, collaborative licensing solutions that allow music to be seamlessly integrated into gaming platforms. Spiro Arkoudis shared Tuned Global’s insights into building scalable solutions for game developers, which prioritise user experience while simplifying rights management.
This approach helps ease the adoption of licensed music in gaming, making it easier for developers to focus on creating impactful player experiences.
The panel closed with an exciting look at the future of music in gaming, exploring how immersive technologies are enabling richer, more interactive experiences. Danny Silverman noted that as technology advances, players may soon have the ability to influence or co-create their in-game musical journeys, adding a new layer of engagement to the gaming experience.
The potential for blending music and gaming into one interactive medium is poised to open new avenues for storytelling and creativity.
Tuned Global remains at the forefront of integrating music into gaming environments, offering customisable solutions for developers who want to bring licensed music into their platforms seamlessly.
As a trusted partner to clients such as Reactional Music and FanLabel, Tuned Global provides end-to-end support, from helping to secure commercial music licenses to building scalable APIs that can handle even the most complex of integrations. Our solutions make it easy for gaming companies to leverage music as a powerful tool for engagement, with features like music curation, data insights, and user analytics.
Discover how Tuned Global can help transform your gaming platform with licensed music and enhance the overall player experience. Visit our Music for Game Developers page to learn more.
The panel session at Music Tectonics 2024 delivered valuable insights into how music and gaming are shaping each other’s futures, presenting new opportunities for collaboration and growth. Watch the full panel recording below for an in-depth look at the strategies and innovations discussed.
Contact us if want to bring music to your user gaming experience or streaming project and access Tuned Global's MaaS (Music-as-a-Service) technology to integrate music into your digital apps.
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