6 Oct, 2023

Tuned Global to spearhead Web3 music activation discussion at SXSW Sydney

As South by Southwest (SXSW) makes its historic debut in Sydney, Australia, from October 15 to 22, 2023, Tuned Global will join forces with Warner Music Group, Metakey, and The Music Network/Billboard to form a distinguished panel. Together, they will delve into the intriguing world of Music activations in Web3, exploring what it is involved in terms of platforms, content and music licensing. 


The week-long SXSW Sydney promises a dynamic convergence of tech, innovation, gaming, music, screen industries, and culture, offering a wealth of unanticipated discoveries.

Tuned Global is proud to announce its participation and the exciting panel discussion we've put together: "Activating Music in Web3: Nailing your platform, content, and license." Scheduled for Thursday, October 19, 2023, at 11:00 AM, this session will explore the groundbreaking intersection of music and Web3, promising to revolutionise how artists, labels, and brands engage with audiences.

Web3 presents new, personalised, and immersive avenues to connect with listeners and fans. However, numerous challenges still need to be addressed, particularly in navigating the complex music landscape in Web3. The panel will aim to guide attendees through the essential steps leading to a successful Web3 music activation. Key topics to be explored include licensing and rights management, content curation, metaverse platform selection, fan engagement, and brand strategy.

Our panel will feature an impressive lineup of experts:

Becky Yeung (Regional Head of Brand Partnerships & Sync for Asia, Warner Music Group): Becky Yeung has fostered innovative collaborations between brands and music across Asia. Her extensive experience includes groundbreaking partnerships with artists and brands that have left a mark on the global stage.

Con Raso (Managing Director & Co-Founder, Tuned Global): With a decade of experience working alongside the music industry, Con Raso has been instrumental in shaping the transition from CD to download, streaming, and now Web3. He is a visionary who is embracing the new opportunities presented by Web3 and the Metaverse for music.

ConRaso_TunedGlobal_3-2We are thrilled to be part of the inaugural SXSW Sydney event," said Con Raso, CEO of Tuned Global. "Tuned Global has been at the forefront of innovation in the music industry, empowering businesses with customised music streaming solutions. With a deep understanding of the digital music ecosystem, we are well-positioned to guide attendees through the intricacies of music in Web3 as we believe it holds immense potential for artists, creators, and businesses.

Mateen Soudagar (CEO, Metakey): An early investor in Decentraland and digital collectibles, Mateen Soudagar leads Metakey, a consultancy specialising in helping brands enter the Metaverse. His insights into the evolving Web3 landscape are invaluable for businesses navigating this emerging frontier.

Lars Brandle (Senior Journalist, B2B at The Music Network and Australian Correspondent/Overnight Editor at Billboard): Lars Brandle, a veteran of the international music industry, brings his wealth of experience and expertise to the panel. He has reported from the forefront of the industry for over two decades and will moderate this engaging discussion./


Tuned Global's participation in SXSW Sydney 2023 is a testament to its commitment to staying at the forefront of music innovation and technology. By facilitating this discussion on Web3 activation, Tuned Global aims to empower artists, labels, and brands with tangible insights to overcome the barriers and leverage the immense potential of Web3 in music.

To join Tuned Global's session and explore the limitless possibilities of music in Web3, register for SXSW Sydney 2023 today. Don't miss this opportunity to be part of history as the world-renowned conference makes its debut on Australian shores.

Stay connected with Tuned Global on social media for updates on this event:

Contact us to learn more about Tuned Global music and tech solutions for web3 projects.


Join Our Newsletter

Join over 2,000 other music and brand marketing pros in subscribing to our #PowerOfMusic blog.

New in our blog