Kudos to Universal Music Malaysia and Pizza Hut Malaysia, whom Tuned Global helped to create a truly memorable music-food experience for Pizza Hut's customers. By introducing "The Singing Pizza" app, they created a great "phygital" execution. Pizza and Music - it just works, right?
It is a truly unique experience for the Malaysian audience, who can enjoy the app from now until December 2019.
As the marketing-interactive.com mentions: "The Singing Pizza turns a regular pizza box into a music box that plays music from an exclusive playlist and comes with vibrant collectible designs. A special QR code will be provided when consumers order their pizza either on the pizza box (for take-away or delivery) or on the menu (for dining in), allowing them to scan and listen to the exclusive playlist while enjoying their pizzas.
The Singing Pizza’s playlist comprises 200 songs which will be updated every two weeks, including top trending and exclusive unreleased tracks by top local artistes such as Fattah Amin (pictured top right left), Fazura (pictured top second from left), Alvin Chong (pictured bottom second from right), Zaim (pictured bottom right), and Shalma (pictured top right). To add on to the hype, with a frequent purchase of any pizzas from selected outlets, Pizza Hut customers will stand a chance to meet Shawn Mendes live as well as unlock pizza vouchers."
Click here to read more about The Singing Pizza app