When you play music during exercise, there’s a good chance it’s upbeat in lyrics and tempo. The psychology behind this is relatively straightforward. Music lights up areas of your brain that cause you to feel emotions, depending on the memories, feelings and new experiences you have with a certain song. Music has the ability to make you feel the high of highs and even the low of lows, which makes it an important, powerful tool for customer engagement.
When it comes to engaging your customers, there are studies to show that engaging through emotion is important because “it drives attention, which in turn drives learning and memory”. In the marketing world, this is all anybody should be aiming to do: get attention, teach about the brand, and make it memorable.
In understanding what it is that makes music so good for exercise, you can take away the key elements and apply them to your brand strategy for effective customer engagement. The below infographic explains how music makes exercising more bearable, and even enjoyable.
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Check out Coca Cola for a great example of a company that took all the elements of this infographic to become the international giant they are today.
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Get more for your brand with this guide to see how you can readily use music for better, mobile customer engagement.