Tuned Global and telco Tusass create a home for greenlandic indigenous music

Tuned Global has teamed up with telco Tusass to launch the first Greenlandic music streaming service. This exciting collaboration aims to showcase the talents of local indigenous musicians who have been overlooked by traditional music platforms, while also providing a convenient hub for fans to enjoy their music. As the leading telecommunications company in Greenland, Tusass is perfectly positioned to spearhead this new project. They selected Tuned Global's white-label music app, which is already trusted by telcos globally, as it offers a turnkey solution that ensures a swift and seamless launch.

Tuned Global has partnered with mobile providers worldwide to create compelling music and media products for their customers. However, this latest partnership with Greenland’s public internet, mobile, and postal services provider will do more than bring music to more Greenlanders’ phones. It will help promote and champion underserved local homegrown musicians and their fans by gathering them into a single service.

“We want to encourage Greenlandic music and cultural life,” explains Thure Tornbo Baastrup, Business Developer at Tusass A/S. “Streaming services don’t really serve this end, and small players on a global scale don’t get much with current payment models. In Greenland, however, there is a big underground music scene and interest in this music, and we decided to support this scene.”

“We want to encourage Greenlandic music and cultural life”, explains Thure Tornbo Baastrup, Business Developer at Tusass A/S. “Streaming services don’t really serve this end, and small players on a global scale don’t get much with current payment models. In Greenland, however, there is a big underground music scene and interest in this music, and we decided to support this scene.”

Tusass is launching this new music service to aid local music discovery. Greenlandic music fans are often forced to turn to unofficial uploads on user-generated content sites, with varying quality and unclear connections to the artists who made the music. With Tusass, these fans can find everything in one place and know they are supporting the rights holders of that music. The app will be available in Greenland, Denmark, Canada, and the Faroe Islands, and in Kalaallisut (Greenlandic), Danish, and English languages.

Tuned Global has a strong history of working with telcos on music streaming projects to serve specific niches in their markets, whether they want to focus on specific demographics, genre or culture. Gabb Wireless, for example, wanted to launch the first kid-friendly music streaming service in the US, and tapped Tuned Global to make it happen. Tuned Global also helped True Digital Group, a division of Thailand’s largest telco, add a music offering to their entertainment super app, TrueID. This app includes a section dedicated to regional music, sounds often difficult to find on global services. With Tuned Global’s expertise, several partners were able to launch mJams, a music app on Our Telecom (Solomon Islands) and Bmobile (Papua New Guinea), bringing more music from local Pacific Island artists to regional fans. And Tuned Global supported the creation of Ethiopian music app Sewasew, which recently partnered with Ethiotelecom. 

“A number of smaller and more specialized markets need ‘glocalized’ apps that offer local music lovers a catalog that’s culturally relevant and timely. Therefore, telcos are often the perfect players to launch these types of music apps, as they add significant value to their customers, as well as supporting local culture in general”, explains Tuned Global SVP Head of EMEA Rick Gleave. “Our services ensure a rapid, legally compliant, and cost effective ‘go to market’ route,  and in turn deliver elegant and more importantly relevant user experiences and content to listeners.”

Tusass chose Tuned Global because its white-labeled streaming apps let local visionaries go from idea to launch in a matter of months.

“We have a turnkey product and can customize an app to a client’s brand,” adds Tuned Global managing director Con Raso. “We can ensure everything is integrated to their systems for authentication, billing, and bundles. Basically, we take care of everything, so that our clients can focus on what they do best, talking to their customers and spreading the word about their new offering.”

“We want to give something to society. We are a public service and have a responsibility to the public. We have musicians right now without their music accessible”, says Baastrup. “That is an essential problem we were addressing, and Tuned Global is helping us solve it.”

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