We are thrilled to announce our new deal with Recreational Music! Harnessing the power of music in the gaming sector, we will help drive the delivery of a worldwide rights-cleared music catalog from rights-holders to Reactional Music's platform for game developers!
Their innovative technology has a lot to offer, boosting gameplay interactivity and music personalisation. Not only that, they are also introducing new commercial opportunities for rights holders with music available for in-game purchase for the first time.
- Reactional Music chooses Tuned Global as its music backend provider
- Tuned Global music APIs and content delivery solutions provide Reactional Music with advanced tools to manage its music catalogue
- Tuned Global’s Platform ensures game developers and gamers can search, curate and purchase all music with ease
Tuned Global has announced a deal with Reactional Music, the world-first technology that allows real-time personalisation of soundtracks and music during gameplay. Acting as the music backend provider, Tuned Global will power the delivery of worldwide rights-cleared music catalogue from rights holders, record labels and artists to the Reactional Music Box – Reactional Music’s global music delivery platform for games development and consumer markets.
Through its recent integration with Musiio, Tuned Global will also provide AI technology to deliver supercharged tagging of all music available to Reactional Music. Reactional Music’s patented Engine, coupled with Tuned Global’s Music APIs and Musiio’s music AI, will power a new era in music personalisation for gamers and a new era for music search, curation and acquisition for games developers.
Reactional Music enables any commercial or production music to become interactive around the gamer, changing the way gamers experience, interact with and enjoy music in games and virtual worlds, including the metaverse. Reactional Music’s Engine reacts to every movement in a game, making personalised music an integral part of a game for the first time.
Tuned Global’s integration with Musiio’s AI was also important to us as Musiio can enable a sophisticated near real-time curation service that supports the level of sophistication that is demanded from games developers and the world’s gamers,” said David Knox, President Reactional Music.
Reactional Music is opening up a new commercial era for music rights holders and games businesses to work together with music available for in-game purchase for the first time. Curation and personalisation of music in video games will also deliver new levels of partnership across not only licensing, but A&R, music discovery, promotions and marketing.
The games market in 2021 generated total revenues of $180.3 billion and is expected to grow to $218.8 billion by 2024. While in-game purchases represented 74% of the total revenue in 2020, currently music still accounts for $0 of in-game purchases.
Reactional Music’s technology is already in use at Stockholm’s Avicii Experience museum powering a new generative music version of ‘Hey Brother’. Reactional Music is currently piloting five development projects ahead of launch. Its realtime music generation technology was also recently used in the VR title ‘Garden of the Sea’.
Reactional Music’s platform with Tuned Global’s music technology will be live in Q1 2023, initially delivering music and sound for games developers. A B2C roll out for all gamers will follow shortly thereafter.
Want to know more about Tuned Global's music backend and content delivery technology? Drop us a line and we will be in touch with you shortly.