NEWS

SXSW London 2026 brings the global creative and technology community to the heart of the UK, and Tuned Global is proud to be part of the conversation.
From AI agents and attribution to youth audiences, superfans and connected travel, our sessions explore how music technology is evolving beyond traditional streaming. We’ll unpack how licensed music, data and emerging technologies are reshaping digital experiences across industries including health, gaming, aviation, telco and creator platforms.

These six sessions have been submitted to SXSW London’s PanelPicker. Voting is now open, and we’d appreciate your support by voting for all Tuned Global sessions.

Streaming is evolving beyond passive listening as fans demand deeper connection, participation and access.
This session explores how superfan-driven models, community mechanics and creator-first platforms are reshaping streaming strategy. We examine how artists and rights holders can unlock new value through more interactive, social and monetisable fan experiences.

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As aircraft cabins become fully connected, music is emerging as a powerful layer of the passenger experience.
This session explores how inflight connectivity, multi-device listening and destination-driven curation will transform music discovery at scale, creating new touchpoints for artists, airlines and content partners.

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AI is blurring the boundaries of authorship, ownership and identity in music, while fraud and synthetic content are accelerating faster than attribution systems can adapt.
This panel examines how voice cloning, soundalikes and synthetic catalogues are challenging existing models, and what must change to protect creators, ensure trust and enable fair compensation in an AI-driven music ecosystem.

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Gen Alpha represents one of the fastest-growing yet least understood music audiences, shaped by kid-safe devices, curated platforms and evolving regulation.
This panel explores how discovery, rights, metadata and AI must adapt to serve younger listeners responsibly, and why early engagement will define the next generation of lifelong music fans and future revenue.

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AI agents are emerging as the next platform shift in music technology, enabling complex creative and operational workflows through natural language.
This session explores how agentic AI will reshape creation, catalogue intelligence, marketing and distribution. We examine what this shift means for artists, developers, labels and platforms as music tools become more autonomous and accessible.

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Commercial music powers engagement across apps, games, health platforms, airlines and emerging digital products, but integrating it legally and at scale is complex.
This practical workshop breaks down the technical, operational and licensing realities of using commercial music. Attendees will gain a clear understanding of streaming infrastructure, catalogue ingestion, rights considerations and royalty reporting, along with the key questions to answer before engaging rights holders.

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Voting closes on December 23rd, 2025 — sign up for a free SXSW London account and cast your vote in under a minute.