Use our quiz to find out if your brand is as catchy as this song:
Q1. If you were to hear a 5 second clip from a song, chances are you can tell who the artist is. The same should be said for your brand building strategy. If customers see/hear one aspect of your brand (podcast/blog post/image) are they able to tell it’s from your company?
Q2. Much like Sia’s hairstyle, Kurt Cobain’s striped green t-shirt and Beyonce’s bootylicious body; your brand should have a consistent element across everything. What level of consistency would you say your brand has?
Q3. Love her or hate her, Taylor Swift creates a genuine experience for her audience. She understands her target audience may have similar experiences as her, using them to create a bond. Is this what you have been doing with your brand?
Q4. Lyrics speak about a multitude of things; love, hate, struggle and passion – all within one song, adding to its catchiness. Does your brand embrace all these elements?
Q5. A catchy song isn’t just about music and lyrics. It’s about blending imagery with creativity to produce an un-ignorable experience for the audience. What about your brand creates un-ignorable experiences?
Follow Tuned Global and always be in the know.
Follow @TunedGlobalQ6. Do you promote as well as Justin Bieber with variations of your own brand? Justin has remixed versions, acoustic versions and live versions of his catchy song. Can you say the same about yours?
Q7. You can hum your favourite song of the moment all week and it never gets old. What about your brand is “hummable” and is of so much value to your customer, that it never gets old?
SCORE:
Between 0-9
Nickelback
You don’t have the best brand building strategy, if any, and your content is lackluster and rejected by most customers. Much like Nickelback, you are trying hard to compete with the likes of Red Hot Chili Peppers or Oasis, but your brand is lacking that catchiness that the audience loves. You might have fleeting ideas that could get you up there with the best of them, but you don’t have the stamina to maintain or develop it.
Read more about how other brands used music to give them that catchy edge needed to be able to compete with competitors.
Between 10-19
New Radicals
“You get what you give” in the brand marketing world, and this is especially important in 2016 than it ever has been. You’ve had a few one-hit-wonders in terms of content that can be labeled as catchy, but for the most part your brand isn’t on target. You see what your audience wants and needs, but something is stopping you from really being their reliable brand. When you give your best to your customers, you get the best back – so stop worrying and start planning on how you can help to make your brand catchier.
Between 20+
Rolling Stones
Congratulations! You have the brand catchiness of a Rolling Stones song. You consistently produce content that backs your brand’s values and goals and exceeds the expectations of your customer.
If you found value or insight from this post, please consider sharing it on Twitter or Linkedin. Thanks for reading!
Read our ebook to find out how you measure up to some of the top brands that are taking over the world with the use of music in their brand strategy. Get the free download link below.