​​Tuned Global appoints Mario Forsyth as VP Head of Commercial EMEA

Tuned Global is pleased to announce the appointment of Mario Forsyth as VP Head of Commercial EMEA, effective this week. Mario joins the leadership team to oversee commercial strategy and execution across Europe, the Middle East and Africa, as Tuned Global continues to scale its music and audio platform across multiple industries and markets.

Mario Forsyth joins Tuned Global as a senior commercial leader with more than two decades of experience across the music, technology and digital services sectors. In his new role, Mario will be responsible for driving commercial performance across the EMEA region (Europe, the Middle East and Africa), strengthening strategic partnerships and supporting existing and new clients as they integrate licensed music and audio into their products and services.

Mario brings a strong background in commercial leadership, digital platforms and strategic partnerships. He has held senior commercial and leadership positions across the global music and tech ecosystem, most recently serving as Commercial Director at Proper Music Group. His career spans digital music services, distribution, SaaS platforms and strategic partnerships, with previous roles at companies including Linkfire and 7digital, where he worked at the intersection of technology, rights, platforms and commercial growth.

Mario previously collaborated with Tuned Global during the pandemic period, giving him early exposure to the company’s technology and operating model. He now returns at a time when Tuned Global’s business, team and international footprint have expanded significantly.

“Tuned Global has built a strong and credible position in the market, with a clear vision and a proven platform,” said Mario Forsyth. “I’m excited to join the leadership team and contribute to the next phase of execution and scale across EMEA.”

“Mario brings a rare combination of deep industry knowledge and hands-on commercial leadership,” said Spiro Arkoudis, CRO at Tuned Global. “His experience working across complex and innovative music and technology projects makes him a great addition to the team as we continue to build on our momentum across EMEA.”

Tuned Global is the leading Music Cloud Platform that enables businesses to integrate licensed music and audio into their products or launch complete streaming experiences using a broad suite of APIs, real-time analytics, licensing and rights management, and flexible white-label applications. The platform supports a wide range of use cases across telecom, media, fitness, health, gaming, aviation and beyond.

Want to have a chat with Mario? Drop us a line and he will be in touch with you shortly.