Gabb and Tuned Global Launch an on-demand Music Streaming Service for Kids

Written by Tuned Global | 17 May, 2024

We are honoured to announce the expansion of our partnership with Gabb®, the leading kid-safe technology company, to launch Gabb Music+. This new premium offer is an on-demand version of Gabb's semi-interactive music streaming service launched two years ago and available exclusively on Gabb phones. The service is supported by Tuned Global's white-label music app, APIs and music catalogue delivery solutions to deliver a seamless and easy-to-use music experience for parents and kids.

Gabb®, renowned for its dedication to child-safe technology, announced today the launch of Gabb Music+, a premium version of the safe music streaming service Gabb Music, that previously debuted on Gabb phones. The new offering is delivered in partnership with pioneering B2B music streaming platform Tuned Global, ensuring a smooth and secure experience. To lead this expansion, Gabb recruited top music industry talent from Disney, Sony, and other industry giants, to open a Nashville office and lead the first-of-its-kind kid-safe music streaming service.

Gabb Music® and Gabb Music+ are the epitome of Gabb's goal to help kids reap the benefits of technology without exposure to inappropriate content. Unlike other streaming options that have limited parental settings —or that only include songs in the children’s music genre—in collaboration with Tuned Global, Gabb has curated an extensive catalogue offering Gabb Music®’s listeners the largest kid-safe library of music, including new releases and top hits from all genres and decades.

“This is the first time a music streaming service that includes all genres has been built from the ground up with kids in mind first and foremost. It’s a streaming service that parents can trust out of the box.” said Kerri Fox-Metoyer, Gabb’s Head of Entertainment. “Gabb’s collaboration with Tuned Global, a premier B2B music platform, has been a game-changer for us. In the past two years, it has freed us to concentrate on our kids' needs and deliver top-notch music content, without the complexities of backend infrastructure and rights management. As we look ahead, we're thrilled about the innovative strides we're taking in partnership with Tuned Global for Gabb Music.”

Only Child-Friendly Tracks

Fox-Metoyer and team negotiated partnerships with major record labels to make their vast catalogues available on the service through Tuned Global’s content delivery service. Gabb Music uses a first-of-its-kind process to scan millions of songs, lyrics and album art using Gabb’s own proprietary technology and human review to filter out inappropriate content and curate the world’s safest music catalogue for kids and teens. Gabb’s music curators can then curate playlists in connection with kids’ activities, moods and big milestones into Tuned Global’s content management system (Autotune CMS).

Premium Experience

With the release of Gabb Music+, kids not only access the largest library of safe, popular songs available but also enjoy a world-class experience powered by Tuned Global’s white-label music streaming app on par with the best streaming services available. With the new Gabb Music+ service, Gabb kids get options that allow them to create custom playlists, search an extensive music library, and cache tracks (offline mode) directly to their Gabb phone. It’s the premium service that allows kids and teens to safely explore and discover their own musical tastes.

Con Raso, Managing Director of Tuned Global, praised the partnership "It's been an absolute pleasure collaborating with the exceptional team at Gabb, a company dedicated to keeping kids safe and connecting families. We at Tuned Global are honoured to contribute to their mission. Our modular and scalable solution empowered Gabb to launch Gabb Music initially as a semi-interactive service, strategically building demand and paving the way for a fully immersive streaming experience with Gabb Music +.”

Easy Access

Gabb Music and Gabb Music+ are available exclusively on Gabb Phone, Gabb Phone Plus, or Gabb Phone 3 Pro as part of a customer’s monthly mobile plan, or as an additional monthly subscription, depending on the plan selected. Users can access everything with a single login which has been eased by the APIs that complete Tuned Global’s solution. This unified ecosystem makes it convenient for parents to provide their kids with a safe and enjoyable music streaming experience.

“We’re really intentional about gathering feedback from families,” said Gabb CEO Nate Randle. “One of the top requests we heard from both kids and parents was a safe music app. Before Gabb Music, it was an all-or-nothing situation: give kids the music they want but potentially expose them to inappropriate content, or don’t give them anything. Gabb Music gives kids the freedom and control to explore different genres of music.”

View full post