---
title: How music streaming creates a unique digital brand experience
description: If you’re looking for the ultimate digital brand experience for your company, use music streaming as a way to reach your audience & retain their loyalty.
---

[Music, Technology and Power of Music for Brands | Tuned Global ](https://blog.tunedglobal.com)

# [How music streaming creates a unique digital brand experience](https://blog.tunedglobal.com/music-streaming-creates-unique-digital-brand-experience)

 Written by [Con Raso](https://blog.tunedglobal.com/author/con-raso) | 22 Aug, 2016

In today’s **mobile arena**, it’s crucial for customers to **connect with your brand.** Through business intelligence tools, brands can gather important data (such as **location, gender, and music preferences) every time a user listens to their favourite music.** By utilising this data, **brands can create buyer personas** that will enable them to reach out and figuratively grab consumers on a personal level.

As marketing becomes even more competitive and sophisticated, it’s **crucial for brands to find innovative ways** to connect to existing customers while engaging new ones. This entails providing a personalised experience that customers can relate to on an emotional level — and **music can provide that experience.** The **universal language of music can be used to reach customers** across the globe; when used in a mobile context, music can** convert mobile experience to an effective customer** engagement strategy for brands.

### Mobile marketing: today’s game-changer

According to CIO.com, users in the **U.S. spend 60 percent of their [digital media browsing time ](http://www.cio.com/article/2475406/social-media/how-social-networks-are-changing-mobile-advertising.html)on smartphones and tablets**. The same study states that **U.S. mobile ad revenues should reach $58 billion by 2018**. In addition, it’s predicted that, by 2018, more than a **third of global consumers will have smartphones.** Likewise, tablet sales are slated to reach [more than $100 billion](http://www.emarketer.com/Article/Mcommerces-Rapid-Growth-Primarily-Coming-Smartphones/1013909) by 2020. The numbers tell the story: Mobile advertising is the game-changer in today’s marketing world. According to recent [Nielsen](http://www.nielsen.com/sg/en/insights/news/2015/savvy-in-store-solutions-drive-digital-minded-consumers.html) studies, **63 percent of respondents say that they’re willing to download upcoming retailer/loyalty program apps on their mobile phones,** while approximately 65 percent of respondents say that they’re willing to start using more **digital tools to connect to their favourite brands.** These statistics leave marketers with the challenge of finding the key element that can **encourage customers to engage in a deeper digital brand experience** — and, for many businesses, that key element is music. With the surge of music streaming worldwide, **music inextricably is a potent marketing tool.**

### How music makes marketing a personalised experience

Music, like fashion, is deeply subjective, and is a reflection of not only an individual’s tastes but also of his or her lifestyle. Just as people express themselves through **music, brands can express themselves through the medium of music as well;** and in doing so, can create the **ultimate personalised digital brand experience** for consumers. For example, fashion giant H&M engages shoppers through a customisable [music mixer](https://www.youtube.com/watch?v=2pY_WobtVuQ&list=PLrqwpJMa1hIRRjLHmrW2Z0f505K9BWeeK) installed in its mobile catalogue. Consumers in Hong Kong, Singapore, China and Malaysia can create **personalised playlists and listen to their favourite tunes** while browsing through the latest H&M catalogue. To make the platform even more creative, an in-store component, using iPad interaction, pairs a distinctive **musical style with different fashion items**. In addition, customers are also encouraged to share H&M playlist tunes on social media, with prizes and contests thrown into the mix as an added inducement.

### Mobile advertising taps millennials through music

It’s no secret that **Millennials are today’s most lucrative target market,** and according to [Nielsen](http://www.nielsen.com/us/en/insights/news/2014/mobile-millennials-over-85-percent-of-generation-y-owns-smartphones.html) statistics, more than **85 percent of Millennials own smartphones**. To reflect this, savvy **marketers are investing heavily in mobile strategies**, and mobile ad revenues in the U.S. alone are targeted to reach [$58 billion by 2018](http://www.cio.com/article/2475406/social-media/how-social-networks-are-changing-mobile-advertising.html). Among these mobile strategies, marketers are finding that **music is the Trojan horse** — the real secret ingredient to engaging [consumers in a personalised digital brand experience](https://blog.tunedglobal.com/musician-digital-brand-experience) that will not only increase conversion but also engender loyalty to the brand. By creating a buyer persona that’s customised to each consumer, **music provides not only an engaging hook to reach out to customers** but also a **non-intrusive way to gather important user data** through device use, app permissions and social media interaction. In the end, this information — garnered by **music — can help retailers target their offers** in a more customised way to consumers, which can ultimately result in increased customer engagement and conversions.

If you found value or insight from this post, please consider sharing it on [Twitter](https://twitter.com/home?status=How%20music%20streaming%20creates%20a%20unique%20digital%20brand%20experience%20http%3A//bit.ly/2bvxCVp%20%23PowerOfMusic) or [Linkedin](https://www.linkedin.com/shareArticle?mini=true&url=http%3A//blog.tunedglobal.com/music-streaming-creates-unique-digital-brand-experience&title=How%20music%20streaming%20creates%20a%20unique%20digital%20brand%20experience&summary=If%20you%E2%80%99re%20looking%20for%20the%20ultimate%20digital%20brand%20experience%20for%20your%20company,%20use%20music%20streaming%20as%20a%20way%20to%20reach%20your%20audience%20%26%20retain%20their%20loyalty.&source=). Thanks for reading!

 

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