Written by Tuned Global

We create a brand experience customers love with the #PowerOfMusic.
Tuned Global is the leading B2B provider of white label music streaming solutions in Asia Pacific. We enable brands, labels and enterprises to harness the music as a potent marketing tool in their digital strategy to engage customers and collect valuable data to better know them. McDonalds, Coca Cola, Samsung, Virgin Mobile, JB Hi-Fi and L’Oreal have already trusted us.
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Recent Posts

How music marketing builds brands that connect with customers

According to Kevin Roberts, the CEO of Saatchi & Saatchi, “brands are running out of [marketing] juice”. Luckily for you, Roberts has a remedy for this, which he calls “Lovemarks”. Lovemarks is a term that refers to the process a brand follows to create an emotional connection with their target audience, through mystery, sensuality and intimacy. And how do leading marketers aplpy this to their brand building strategy? Through the #PowerOfMusic, of course.

Below is a list of what music marketing offers customers.

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How 3 hotels across the globe use music to grow brand affinity

Hotels are really seeing the value of using music to build brand value, and this article illustrates 3 hotels from across the globe who are using music in different ways in order to engage their patrons and offer a holistic branding experience. From music download cards, to live music and music tribute rooms , the opportunity to grow brand affinity and enhance guest experience through thoughtful use of music is strong and valuable. Because of its power to evoke strong emotions, music can empower brand-consumer relationships.

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Why customer engagement with brands is down in 2016

The changing landscape of marketing means that customer engagement has taken a hit leading into the first couple of months in 2016. Also affecting the level of engagement is the rise of the Millennial and what marketers understand in order to connect with them. To  understand what it is you should be doing to enhance your brand, it’s important to first understand why customer engagement dropped this year.

Here are the top 4 reasons that brands are seeing less customer engagement in 2016:

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M&M turns 75: Uses pop artists Aloe Blacc & Zedd to engage millennials

M&M, the best selling candy which claims to melt in your mouth and not in your hand, is celebrating 75 years with its biggest marketing campaign yet, “Celebrate with M".  The candy brand has been going strong since 1941, and this year, it's kicking the celebration up a notch with an amazing marketing campaign which promises to be filled with colorful fun. M&M's giving back to their fans with this campaign that aims to capture millennials and Generation Z consumers. To celebrate its 75th anniversary, the chocolate brand is launching  a year-long marketing bash that will feature star-studded events, product innovation, music collaborations, and unexpected partnerships meant to cement the brand in pop culture history. The hero of the campaign is a spectacular modern twist on an old 1972 classic song, The Candyman, all in a bid to engage millennials.

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Deloitte Digital elevates experiential marketing with music lab

Deloitte Digital is showcasing its new "creative digital consultancy" at South by Southwest music festival this year. Deloitte Digital treats music fans with a rare opportunity to co-create music with popular indie artists using experiential marketing. The focal point for this exhibit is an interactive music lab, which uses interchangeable technology respectively with sensory experiences, all laced in a side serving of social media.

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Raymond Weil celebrates 40 years with music streaming service

Luxury Swiss watchmaker Raymond Weil once again is using its passion for music as the creative centrepiece of its collaboration with Universal Music Group and the BRIT Awards. Music has always been an essential ingredient for Raymond Weil, and has been involved within the music industry for over three decades. The Swiss watchmaker is renowned for coining the phrase “Raymond Weil composes its timepieces the way musicians compose their chef d’oeuvres.”

This unique collaboration with UMG will be offering consumers a bespoke digital music streaming service. By aligning the brand so closely to the music industry in every shape and form - from exciting marketing campaigns to music sponsorship, this brand understands how the #PowerOfMusic can drive brand affinity with its consumers.

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1Rebel uses the #PowerOfMusic to boost customer engagement

1Rebel, a new chain of gyms in London, brands itself as the "anti-gym". It is revolutionising London’s fitness and will be looking to extend this successful brand globally. It is a no-contract ‘pay-as-you-train’ boutiques, infamously ditching the typical stereotype gymnasium model.

1Rebel is taking fitness one step ahead of its competitors by using the #PowerOfMusic to differentiate and add value to its services. Music is the focal point at 1Rebel gymnasiums with curated bespoke playlists and even live music to inspire and motivate fitness enthusiasts.

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How festivals use technology to create authentic music experiences

Brands want festival goers to enjoy the best possible music experience by making it all about authentic experiences. We’ve seen how big retail brands, like Hunter and H&M,  have leveraged music sponsorships to engage millennials. With today’s advancements in the technological landscape, being connected has become one of the most vital tools in the music festival experience. For the tenacious festival goer, making it all about the music and nothing else is the advant music fans expectation. Today's music fans have an array of options due to these advancements in technology, such as websites where they can purchase tickets to the gadgets they use to enjoy the festival's activities.

Festival goers now have an array of tools at their fingertips to make the experience an enjoyable one with minimal disruption such as wristband activation, friend finder, shuttle tracker and meal planner, to name just a few.

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Jeep's new #SuperBowl ad is a global push to engage millennials

Jeep used music in a bid to engage millennials and reinforce its brand identity, just in time for its 75th year anniversary at the Super Bowl 50. The ad named  “4x4 Ever”  is the most Shazamed ad of 2016 to date, and another ad called & "Portraits" won an award from the coveted Clio advertising industry competition. Both ads reflect on the brand’s rapid growth in recent years and are aiming to increase global sales by boosting Chrysler, Fiat and Jeep's combined sales to more than 2 million vehicles in the next five years.

Jeep is one of the brands under global car manufacturer, Fiat Chrsyler Automobiles (FCA),  and we’ve seen the company leverage music for sometime now.  Pairing the right music with the right car brand in the right campaign is proving to be a unique form of artistic expression for the automobile industry, and is a means to reach a niche audience, particularly millennials, who appreciate music in advertising.

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McDonald's PH uses music in advertising to build brand value

McDonald's Philippines has created a lovingly heartwarming and touching ad in time for the Christmas Celebration, which in the Philippines runs from September late into January 2016. This ad has touched many Filipino families, particularly because Christmas is the season where family members from overseas reunite with their loved ones. Overseas Filipino Workers (OFWs) is a growing phenomenon in the Philippines where a family member, most likely parents, explore opportunities abroad in the hope of making a better living for the family.   

This ad uses music as a tool for storytelling by using the lyrics of a song combined with strong local narrative to create authentic connection with its target audience. By doing so, McDonald’s Philippines has captured the hearts of its consumers using meaningful content and relevant music in advertising.

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