According to Kevin Roberts, the CEO of Saatchi & Saatchi, “brands are running out of [marketing] juice”. Luckily for you, Roberts has a remedy for this, which he calls “Lovemarks”. Lovemarks is a term that refers to the process a brand follows to create an emotional connection with their target audience, through mystery, sensuality and intimacy. And how do leading marketers aplpy this to their brand building strategy? Through the #PowerOfMusic, of course.
Below is a list of what music marketing offers customers.