In our blog, we are often speaking about the #PowerOfMusic for brandsand how music can lead to an emotional connection with their audience. Today, at Tuned Global, we wanted to explore a bit more how, in real life,music can have a strong impact on our emotions and the way we feel in our everyday life.
The idea has started with this wonderful video of an old man who has been in a nursing home for 10 years. Henry, was described as being unresponsive for the majority of that time, showing no signs of emotion or desire to communicate to anyone. Watch what happens when he is given his favourite music to listen to and the emotion that ensues within him…
Music enables the brain to have fun, relax or motivate and can assist in healing socially, cognitively and physically or even developmentally. Music taps into a part of our brain that we respond to immediately even as young as a foetus in a mother’s womb. Scientifically music precedes language and can even be used to calm a distressed baby. It is cultural, and can be used as an incredibly powerful and motivating tool that in many cases, it is therapeutic.
Everyone likes different types of music: some people may feel more uplifted when they listen to classical music, while others don’t get the same high when listening to Bach or Beethoven. However, research has shown that despite personal preferences, music in general has a synchronised effect on people’s brains. Music taps into our memories, and music therapists who deal with patients that have dementia are instantaneously stimulated to recall a story from their past and reminisce about their life. It’s truly a beautiful thing and something that continues to captivate.
Follow Tuned Global and always be in the know.Follow @TunedGlobal
Immediately after being introduced to an iPod, Henry has been quickened and brought to life. He becomes responsive when he is asked questions about music, his eyes widen, his face lit up. He expressed passion which is evident when he sings a tune, this is the #PowerOfMusic. This old man has been literally been brought to life with the joy of sound!
Doesn’t this just make you think that music should be a human right, and the sounds which are bliss to the ears of millions of people globally should be part of a person’s day no matter what his or her circumstances are?