Written by Virginie Chelles

Virginie is the Head of Marketing at Tuned Global and has built her marketing expertise helping prestigious brands like Total, L'Oreal, Kia Motors, and Jim Beam ace their digital strategies while working for a top-notch digital agency in France. With her extensive experience in the digital landscape, she guides Tuned Global's clients to build deep and successful marketing strategies to promote their branded music solution and achieve their business goals.
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Recent Posts

Music streaming, the conquest of Africa has just started

A very young population, a smartphone rate which is exploding, and an undeniable musical wealth: Africa has never been so courted, even in small French-speaking countries where major labels are coming, to invest in streaming.

The time when pirate tapes and CDs were sold in the street under photocopied packaging is gone! Listening to online music and the arrival of the 3G connection in capital cities is changing everything.

"Everyone knows that the market will explode. There is talk of $80 million for the streaming market in 2020 in Nigeria", says Jean-Noel Tronc, from SACEM (Society of Authors, Composers and Publishers of Music) in France.

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How music boosts digital brand strategy, even for existing apps

Studies show that music helps with fundamental tasks like learning. It also improves memory and drives engagement. Adding a musical element to your marketing can build brand awareness, customer engagement and personalise the customer experience. Here are a few examples of the way in which music can help with your digital brand strategy.

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Study on music streaming habits in Indonesia - 2016

With a massive population of over 250 million, big companies have their eyes set on Indonesia. Statistics show that the total number of mobile phone users for 2017 is expected to rise to a whopping 173 million, making this country an attractive territory for mobile marketing.  

But while Indonesia is a promising market because of the density of its consumers on mobile, geography is a hurdle for all marketers. With over 17,000 islands and more than 726 dialects spoken across the archipelago, how can brands reach this seemingly fragmented audience?

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Top 3 best customer engagement campaigns in emerging markets

The influx of capital investments in emerging markets creates massive job opportunities, which in return gives millions of consumers new purchasing power. And with the growth surge of smartphone penetration in Southeast Asia, this region has undoubtedly became one of the most attractive markets for mobile and internet marketing. Throughout the years, I’ve seen how big multinational brands launched aggressive campaigns to win the race of capturing these territories first. But while “first strike” is important, it is equally significant to “strike the right note” with these consumers.

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How wearable tech boosts customer engagement

Today, creators of mobile technology are catering to the market’s need for better quality of life. They are seeing the importance of finding ways to connect digital tools with emotional needs in order to increase customer engagement.

An exciting development for brands is that wearable technology lets you in on your consumers’ lives, habits and personalities, to tap into more data, forecasting their desires.

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Top 5 mobile marketing tips for effective customer engagement

Effective customer engagement is driven by five key strategies, which can easily be applied to mobile marketing. When you combine the two, you get a potent mix of loyal customers and a strong brand. Summed up perfectly by Brian Solis, Principle Analyst at research company, Altimeter Group; “Every consumer, practically, has a mobile phone. Many of them are on social media. Everyone is using apps and has access to the Internet. We live in a real-time world that is quickly evolving into an on-demand economy".

So let’s take a look  at the five most effective customer engagement strategies for mobile marketing and the companies that are already using them and seeing the benefits:

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How Coke improved customer retention & engagement with music

Coca Cola have long been a leading company in selling feelings and experiences, rather than just selling beverages. Their marketing strategy has been strongly tied to music and customer engagement, which has carried the company through two world wars, a depression, a global financial crisis and even an elevation in health awareness. As an international giant, they have a lot to teach the rest of us.

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