Written by Tuned Global

We create a brand experience customers love with the #PowerOfMusic.
Tuned Global is the leading B2B provider of white label music streaming solutions in Asia Pacific. We enable brands, labels and enterprises to harness the music as a potent marketing tool in their digital strategy to engage customers and collect valuable data to better know them. McDonalds, Coca Cola, Samsung, Virgin Mobile, JB Hi-Fi and L’Oreal have already trusted us.
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Recent Posts

Improve your brand building strategy by speaking to consumers needs

There are 4 ways that a company’s brand building strategy caters to customers’ needs using emotional triggers – without making it seem like a marketing trick. What your customer needs may not be readily apparent to them, but by learning about using emotional triggers; your brand building strategy has a better chance at retaining the customers you gain.

The team at AlternativesFinder.com has created this comprehensive infographic to break down how to address 4 of the senses to establish a connection with your brand and improve your brand building strategy.

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4 Best music genres for brand building & audience engagement

Time Magazine took to Twitter in December 2014 to work out which genres were the most talked about in the lead up to the Grammys. Thanks to this information, you can easily apply it to your company’s brand building strategy and see the difference it makes.

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3 Success stories of marketing music for effective brand engagement

Using music in marketing to promote a brand isn’t a new concept, but when it’s teamed with UGC (User-Generated Content), it creates a dangerously intoxicating brand cocktail. Take a look at these three brands that successfully incorporated music and UGC to create un-stoppable branding.

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Is your brand building strategy as catchy as this song?

Use our quiz to find out if your brand is as catchy as this song:

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Retain customers with the help of these brand engagement quotes

There are several key elements to successful brand engagement, from simply hiring the right staff, to acting on your worst feedback. The world’s leading business people, entrepreneurs and marketers give advice better than anyone else, so scroll down to see what their tips are when it comes to brand engagement and retaining your customers.

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Using brand building to acquire new customers

There’s been a lot of buzz about the best way to acquire new customers through brand building, which includes long lists of things to do and working with other companies for support. But what if it’s much easier than that? What if you can take user-generated content and use it for new customer acquisition?

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Creative ways brand building improves customer engagement

The biggest mistake brands are making is waiting for customers to approach them. This is lazy and will not improve your engagement. Take control over your brand and push yourself to have regular sessions purely geared for enhancing customer engagement and building your brand. Take note of these five creative ways to connect with your customer and give yourself the chance to be part of the 8% of companies to receive a top grade by their customer (Bluefin Solutions). These top five tips are created to guide you to a better brand building strategy for you and your audience.

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Connect with customers by building your brand through music

There’s no denying that music has an incredible affect on advertising sales. With 98% of people across the globe reporting that they listen to music, there is a big opportunity for companies to start building a brand with music. Music and brand engagement has a reputation for engaging customers and increasing ROI to brands over time and with the review of Nielsen’s “Emotions giving a Lift to Advertising” report (2016), it’s evident that ads with the best emotional response generated a 23% increase in sales volume.

Below are three important elements that leads music and building your brand to connect with customers better than any other means of content marketing.

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Turn shoppers into loyal customers with a brand building strategy

There are several steps that a shopper takes on their journey to becoming a loyal customer using brand building strategies. During the process, the marketer needs to ensure they Attract, Convert, Close and Delight the shopper and turn them into their best customer. But how do get from Attract to Delight? With quality content and by building your brand's emotional connection with your customer through music, you will see an increase in shoppers becoming loyal customers.

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Unique ways to engage your audience when building your brand

Engaging with your audience with unique methods is meant to be done in a timely, consistent manner. With 72% of customers expecting to hear from the company within the first hour, brands have more to do than ever before. Below are the key points for building a brand with music by increasing audience engagement to potentially enhance your brand’s ROI and gain more customers.

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