Written by Spiro Arkoudis

Spiro has a deep-rooted love for music, having built his career in leading mobile and music entertainment companies, including Samsung where he launched its Music Hub, and Music Services in Australia. His in-depth understanding of business strategy, licensing and revenue models ensures that customers' needs and expectations are met.

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How industry players can collaborate to offer music streaming services

In recent times, there has been a major shift in how brands, labels and technology providers are engaging and communicating with consumers due to the digital revolution. What is often seen as three different enterprises leveraging the same universal language, music, must now work out a way to come together and provide the best music streaming services to engage music fans in the most memorable way. The digital landscape brings us now to a much more sustainable environment that allows brands to measure ROI while sending targeted messages to collect user data. In the end, this initiative will drive brand affinity, customer loyalty and ultimately, increase conversion. The key to working together effectively is to move from a client-supplier relationship  to one of a more unified approach and economy, namely the partnership between brands, tech platforms and record labels. Too often, the relationship between industry players is one that is more compartmentalised, instead of an opportunity to grow the market together by achieving a common goal. To collaborate successfully, there needs to be a transparent and open discussion between all parties involved, and a willingness to approach the market challenges with a fresh agenda.

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