Written by Con Raso

Con is the co-founder & MD of Tuned Global and an entrepreneur passionate about innovation, new technologies, and start-ups. Over the last few decades he has focused on creating innovative mobile and online distribution models within the B2C entertainment market, enabling brands to utilise music as a marketing tool, via unique customer engagement strategies. Being inherently well-versed in both technology and music, Con ensures our solutions are aesthetically pleasing, engaging and disruptive.
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Recent Posts

8 reasons to outsource the creation of your music streaming platform

 

When you decide to create your own music streaming service, you have two options: develop it yourself (internally) or outsource your creation.

Each of the two options has its advantages and disadvantages. But here we will explain why using a service provider specialising in the development of music streaming services or platforms is an excellent alternative including costs, time, quality, security and expertise.

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How music streaming creates a “moment of truth” for millennials

In today’s on-demand world where everyone has access to information 24/7 through their smartphones, driving customer engagement means having the ability to quickly respond to consumers’ needs and wants through their mobiles. Throughout the years, I have seen how music plays a significant role in creating a long-lasting spark between consumers and brands.  Traditional marketing models have flipped to focus on creating a memorable experience that puts customers in control as music is now streamed and users expect it to be free.

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Why white label music streaming apps should become commerce platforms

With the announcement of Pandora’s partnership with Ticketfly to enable in-app ticket purchases, it appears that streaming services have started to realize that they can’t survive on music listening alone. Spotify has deals in place with Songkick and Merchbar, and other services will likely follow suit over the course of the coming year. While these steps are laudable and needed, they are only the tip of the iceberg. In order for streaming services to survive and thrive, as well as compete with one another, they need to greatly expand their commerce offerings.

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Why emerging marketers are investing in mobile advertising

Over the years, Indonesia has been one of the most dynamic mobile ad markets in the world (Redwing) with mobile advertising platform Inmobi claiming that ad volumes grew 100% from 2011 to 2012.

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How brands can capitalize on the end of music streaming exclusives

As of right now, it looks like the age of the music streaming exclusive might be drawing to a close. While providing albums exclusively to one service might have led to a financial windfall for some artists, the resulting piracy and fan backlash proved to be too much for Universal Music Group, which sent out a decree declaring the end of the practice a few weeks ago. This is great news for listeners who want to stick with one service, but it also creates a new problem for artists -- in an age of declining album sales and advances, they need more sources of revenue. Music streaming services can no longer provide that, and brands can be the ones to step in and fill that role. If done well, branded album exclusives can provide a benefit for the artist, brand, and fans -- but done poorly, they can result in bad press and frustration.

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Power shift to Olympics fans boosts brand building

With an estimated worldwide audience of 3.6 billion according to Global Web Index, the 31st Olympiad kicked off with a dazzling opening ceremony in Rio at the weekend. These Olympic Games are expected to be the most watched ever and for this very reason, brands (official sponsors and otherwise) are on the lookout for opportunities to be associated with the biggest sporting event in the world and to capture the attention of Olympic fans as a means to drive business impact.

The Australian Olympic team has gotten off to a great start with two gold medals for men and women in swimming, another gold medal in women’s trap shooting and a the first Olympic media was a surprise bronze in men’s archery. The team’s hashtag #OneTeam has been trending all weekend as the first medals have been won.

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How music streaming creates a unique digital brand experience

In today’s mobile arena, it’s crucial for customers to connect with your brand. Through business intelligence tools, brands can gather important data (such as location, gender, and music preferences) every time a user listens to their favourite music. By utilising this data, brands can create buyer personas that will enable them to reach out and figuratively grab consumers on a personal level.

As marketing becomes even more competitive and sophisticated, it’s crucial for brands to find innovative ways to connect to existing customers while engaging new ones. This entails providing a personalised experience that customers can relate to on an emotional level — and music can provide that experience. The universal language of music can be used to reach customers across the globe; when used in a mobile context, music can convert mobile experience to an effective customer engagement strategy for brands.

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Fashion retailers use music and customer data to boost brand loyalty

With advancements seen in mobile technology, customers are now more powerful than ever. Mobile allows consumers to be always connected, and with that comes the ability to find information instantaneously. As a result, they want to be in control of their own experience. This power shift to consumers has disrupted traditional marketing models to find ways to connect with consumers by giving them what they want, when and where they want it. One company that is doing that is True Religion.

This new initiative by True Religion aims to improve brand loyalty by outfitting their retail store employees with the Apple Watch, including integration with iBeacons to give their customers a more personalised and pleasurable shopping experience.

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