Jeep used music in a bid to engage millennials and reinforce its brand identity, just in time for its 75th year anniversary at the Super Bowl 50. The ad named “4x4 Ever” is the most Shazamed ad of 2016 to date, and another ad called & "Portraits" won an award from the coveted Clio advertising industry competition. Both ads reflect on the brand’s rapid growth in recent years and are aiming to increase global sales by boosting Chrysler, Fiat and Jeep's combined sales to more than 2 million vehicles in the next five years.
Jeep is one of the brands under global car manufacturer, Fiat Chrsyler Automobiles (FCA), and we’ve seen the company leverage music for sometime now. Pairing the right music with the right car brand in the right campaign is proving to be a unique form of artistic expression for the automobile industry, and is a means to reach a niche audience, particularly millennials, who appreciate music in advertising.