British heritage fashion brand Hunter is on a global mission to expand and integrate music into its marketing strategy in a bid to engage with festival-goers. Hunter is ramping up its ties for 2016 with music festivals and debuting new flagship stores in the highly sought-after fashion capitals of Tokyo, New York and Hong Kong.
The company is popular for its Hunter Wellington boots and is on every festival goers must have items, so it made sense to leverage music in their marketing strategy to create an authentic connection with consumers.
Hunter’s creative director, Alasdhair Willis said: “Hunter has been on an incredible journey these past two years, gathering real momentum as we set about transitioning this 160 year-old business. During this massive transformative period,we have delivered four brand-defining Hunter Original shows at London Fashion Week.”