Discover how “Back to the Future II” predicted in 1989 the digital era in 2015

On the 21st of October 2015, we will arrive at the exact moment which saw Marty McFly (Michael J Fox) travel to the future in the time-travelling blockbuster hit ‘Back to the Future II’.

So there are many things that the movie predicted which have not come to fruition – such as flying cars, self tying Nike’s or Marty’s, self-drying jacket. Manufacturers be warned you still have ten months to get cracking on this technological future. But then there are remarkable resemblances to the here and now such as the high-tech specs ubiquitous throughout the movie with ironic resemblances to Google Glass-style capabilities. Flat screens and video conference calls such as Skype are also major wins for the prediction of the future by the movie. The one massive windfall the movie got also right was the decline of rock and roll music with techno electro pop taking over.

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The 4 distinct success factors of the Beats and Apple #SoloSelfie digital campaign

Beats By Dre, have taken that age-old internet phenomenon 'the selfie' to promote their new Solo2 headphones. The campaign has been inspired by the Karen X. Cheng's viral video called "The donut selfie".

Fashion and branding and music collide in Dre's new wireless cans Solo2 campaign by taking advantage of social media trends, recruiting artists, athletes or web celebrities and converting consumers into word-of-mouth marketers to promote the new headphones. The #SoloSelfie campaign involved people to participate by imitating the celebrities and then sharing brand messages socially. The video campaign also uses many iPhones which reminds us that Apple are globally recognised and subliminally reminds us that they do now acquire Beats.

Here are the 4 pillars of the Beat's successful Solo 2 strategy. Though, the execution is clever, in the end given Apple's inclusion we would have expected a more riskier campaign and innovative campaign.

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